These days every company finds itself generating mountains of data, little of which is actually put to use. That’s a pity, because were companies to actually analyze some of the data they collect, they would gain extraordinary insight into their products, services, distribution channels and customers. Yet another reason to use algorithms and data is that most new business models are information-based. Physical assets don’t scale exponentially, but digitized assets lead to new use cases, partners, ecosystems, rules and business models.
