Another factor contributing to their success was that the new companies also had a good sprinkling of ExO attributes, including: Full-decision autonomy with distinct processes and procedures. Small, agile and bootstrapped cross-functional startup teams responsible for building new businesses from the idea stage through to commercialization. The ability to iterate on multiple types of innovation (business model, go-to-market, etc.) beyond traditional product level innovation. Iterative in-market testing of prototypes to customers with a goal of accelerated learning.
