Objectives and Key Results (OKRs) are also important metrics for corporations, even though OKRs are most important in new startups where high growth rates in employment necessitate a shorter feedback loop cycle. But big companies also need them because OKRs: Encourage disciplined thinking (major goals will surface). Increase effective communication (everyone learns what is important). Establish indicators for measuring progress (shows how far along company is). Focus effort (and thus synchronize the organization).