There are eight key questions to think about—not once, but repeatedly—as you build out your startup. Successfully answering each one gives you a passing grade in terms of this chapter: Who is your customer? Which customer problem are you solving? What is your solution and does it improve the status quo by at least 10x? How will you market the product or service? How are you selling the product or service? How do you turn customers into advocates using viral effects and Net Promoter Scores to drive down the marginal cost of demand? How will you scale your customer segment? How will you drive
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