Rapid or disruptive change is something that large, matrixed organizations find extremely difficult. Indeed, those who have attempted it have found that the organization’s “immune system” is liable to respond to the perceived threat with an attack. Gabriel Baldinucci, Chief Strategy Officer at Singularity University and a former principal at Virgin Group’s U.S. venture arm, has observed that there are two levels of immune responses. The first is to defend the core business because it’s the status quo; the second is to defend yourself as an individual because there’s more ROI for you than for
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