Three billion new minds will join the global economy over the next half-dozen years. The relevance of this is twofold. First, these three billion people represent a new population of consumers who have never bought anything before. Consequentially, they represent a long tail of tens-of-trillions of dollars of emerging buying power. If they are not your direct customers, fear not; they are likely your customer’s customers. Second, this group—the “rising billion”—is a new entrepreneurial class powered with the latest generation of Internet-delivered technologies—everything from Google and
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