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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

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I believe that such knowledge can lead to positive social and political change. Why? Because what goes on in people’s brains matters.

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

by George Lakoff

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