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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

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Facts matter enormously, but to be meaningful they must be framed in terms of their moral importance.

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

by George Lakoff

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