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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

To be accepted, the truth must fit people’s frames. If the facts do not fit a frame, the frame stays and the facts bounce off.

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

by George Lakoff

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