If you remember nothing else about framing, remember this: Once your frame is accepted into the discourse, everything you say is just common sense. Why? Because that’s what common sense is: reasoning within a commonplace, accepted frame. • Never answer a question framed from your opponent’s point of view. Always reframe the question to fit your values and your frames. This may make you uncomfortable, since normal discourse styles require you to directly answer questions posed. That is a trap. Practice changing frames.

