When George W. Bush arrived, we got “compassionate conservatism.” The Clear Skies Initiative. Healthy Forests. No Child Left Behind. This is the use of language to mollify people who have nurturant values, while the real policies are strict father policies. This can even attract the people in the middle who might have qualms about you. This is the use of Orwellian language—language that means the opposite of what it says—to appease people in the middle at the same time as you pump up the base. That is part of the conservative strategy.

