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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

Given opportunity, individual responsibility, and discipline, pursuing your self-interest should enable you to prosper.

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

by George Lakoff

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