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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate, by George Lakoff

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When you are arguing against the other side, do not use their language. Their language picks out a frame—and it won’t be the frame you want.

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

by George Lakoff

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