One of the major mistakes made by the Democratic Party is to focus on election campaigns but not on the constant framing of public discourse. All politics is moral. Voters vote on what they implicitly, automatically, and unconsciously believe to be right. In short, elections have everything to do with how biconceptuals have adopted the moral vision of one side or the other. And elections depend on the language voters hear and the images they see every day—not just during the campaigns.
