First, notice what conservatives have done right and where progressives have missed the boat. It is more than just control of the media, though that is far from trivial. What they have done right is to successfully frame the issues from their perspective. Acknowledge their successes and our failures. Second, remember “Don’t think of an elephant.” If you keep their language and their framing and just argue against it, you lose because you are reinforcing their frame. Third, the truth alone will not set you free. Just speaking truth to power doesn’t work. You need to frame the truths effectively
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