I first learned this from a woman employee years ago. We were working on a nonprofit project and needed volunteers. She was about to call Tom, who was a friend of mine. I told her not to bother because I already knew he would not be able to help this time. She said she would call anyway. I asked her why, and she said, “When I call I will ask for his support, and when he says no I will be very gracious and understanding. Then next time, when I call for a future project, he will be more willing to say yes. He will have a positive memory of me.” She was right.
