How Google Works
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1%
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They tend to assume that things are impossible, rather than starting from real-world physics and figuring out what’s actually possible.
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It’s also true that many companies get comfortable doing what they have always done, with a few incremental changes.
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So you need to force yourself to place big bets on the future.
20%
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“Your title makes you a manager. Your people make you a leader.”
21%
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And generally, in our experience, once a knave, always a knave.
32%
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If you focus on your competition, you will never deliver anything truly innovative.
33%
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Talent—Hiring Is the Most Important Thing You Do
33%
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Scouting is like shaving: If you don’t do it every day, it shows.
34%
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“Our people are our most important asset”
34%
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A workforce of great people not only does great work, it attracts more great people.
34%
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Google is renowned for its fabulous amenities, but most of our smart creatives weren’t drawn to us because of our free lunches, subsidized massages, green pastures, or dog-friendly offices. They came because they wanted to work with the best smart creatives.
35%
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Passionate people don’t wear their passion on
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their sleeves; they have it in their hearts.
35%
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“anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”
36%
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Favoring specialization over intelligence is exactly wrong, especially in high tech.
39%
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Recruiting is everyone’s job, so grade it that way.
40%
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The only way to get good at interviewing is to practice. That’s why we tell young people to take advantage of every opportunity to interview.
40%
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Getting people to interview is like pulling teeth.
41%
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The hiring committee ensures that people don’t hire their friends, unless those friends happen to be superstars.
42%
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The urgency of the role isn’t sufficiently important to compromise quality in hiring. In the inevitable showdown between speed and quality, quality must prevail.
63%
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“To be a thought leader, you have to have a thought.”
65%
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For something to be innovative, it needs to be new, surprising, and radically useful.
71%
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20 percent time is more like 120 percent time, since it often occurs on nights and weekends.
75%
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Once you see that the project will not succeed, you want to pull the plug as quickly as possible, to avoid further wasting resources and incurring opportunity costs
75%
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We say we’re stubborn on vision and flexible on details.”198