In a study that invited people to compare various causes of death, Slovic found that people tended to believe that accidents cause more deaths than disease and that homicide causes more deaths than suicide, when the opposite is true in both cases. In another study, people significantly overestimated the fatality rates of highly publicized or dramatic dangers like cancer or tornadoes. One could interpret this, as Sunstein does, to mean that most people are just wrong about risk. But risk perception may not be about quantifiable risk so much as it is about immeasurable fear.
