Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series Book 2)

by Alexander Osterwalder

Supporting jobs Customers also perform supporting jobs in the context of purchasing and consuming value either as consumers or as professionals. These jobs arise from three different roles: BUYER OF VALUE: jobs related to buying value, such as comparing offers, deciding which products to buy, standing in a checkout line, completing a purchase, or taking delivery of a product or service. COCREATOR OF VALUE: jobs related to cocreating value with your organization, such as posting product reviews and feedback or even participating in the design of a product or service. TRANSFERRER OF VALUE: jobs related to the end of a value proposition’s life cycle, such as canceling a subscription, disposing of a product, transferring it to others, or reselling it.