The Hooked Model is not just a framework for changing one-time behaviors; it is a design pattern to create unprompted engagement in order to connect the user’s problem to the designer’s product. To form the associations needed to create unprompted user engagement, something more than the three-step feedback loop is required. The last step of the Hooked Model is the investment phase, the point at which users are asked to do a bit of work. Here, users are prompted to put something of value into the system, which increases the likelihood of their using the product and of successive passes through
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