Remember, the Hooked Model does not get people to do things they don’t want to do. Your product must ultimately be useful. The Habit Zone is meant to be a guiding theory, and the scale of the illustration is intentionally left blank. Unfortunately for companies, research thus far has not found a universal timescale for turning all behaviors into habits. A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.21 The researchers also found that the complexity of the behavior and how important the habit was to the person greatly affected
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