Nir Eyal

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Painkillers solve an obvious need, relieving a specific pain, and often have quantifiable markets.
Nir Eyal
This painkiller versus vitamin dichotomy is interesting to explore in our own lives. For me, products like Evernote or Fitbod, started out as vitamins and became painkillers. Which products or services have become more valuable to you the more you used them?
Emerald Bixby
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Emerald Bixby
LOL I misread the first sentence as being literally about supplementation vs. painkillers in medicine practice, and got all irate about false dichotomies. 1. I need coffee, and 2. I need to actually l…
Hooked: How to Build Habit-Forming Products
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