Hooked: How to Build Habit-Forming Products

by Nir Eyal

The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.

This is a very important lesson on how all behavior is spurred by a desire to escape discomfort. When it comes to breaking bad habits, this realization is an important first step. I explore this in much more depth in my second book, Indistractable: How to Control Your Attention and Choose Your Life. You can find out more about Indistractable on Goodreads at https://www.goodreads.com/book/show/44595007-indistractable.