“Take a human desire, preferably one that has been around for a really long time . . . Identify that desire and use modern technology to take out steps.”
This really is the definition of "technology" in a nut shell. All technology does is reduce the distance from the recognition of the need to the alleviation of that need. From the cotton gin to the iPhone, technology saves us steps to do what we want to do. It's a good insight to keep in mind as we design products to improve people's lives by reducing unnecessary steps.
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