The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.
I explore this idea further in my second book, Indistractable: How to Control Your Attention and Choose Your Life. In order to control our habits, we need to understand the pain that drives our behavior.
Can you identify the discomfort you are trying to escape when you use various products and services habitually? Which are helpful and which take you off track?
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