Jota’s Kindle Notes & Highlights

Hooked: How to Build Habit-Forming Products, by Nir Eyal

The irrational manipulation of the way one sees the world is not limited to fictional animals in children’s stories. We humans do this as well.

Jota

Cognitive dissonance

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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

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