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Kindle Notes & Highlights
by
Shane Snow
Read between
September 25 - September 28, 2023
Instead of interrupting people with ads, Mint decided it was going to become a media company that taught people to better understand finances.
Mint built relationships with an enormous number of people—by helping them.
Radio Rebelde became a tool for reinforcing that service, for teaching and inspiring during the day, and reporting the news at night.
“It is preferable to tell the truth, small in its dimensions, than a large lie artfully embellished.”
He knew that if his message was honest, he’d win the hearts of the people in the long run.
the rebels won the people’s hearts because they showed that they sincerely cared.
Mint grew business via its own broadcast on the Web, tapping superconnected people and then helping the members of those people’s networks through meaningful content.
No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity.
SOAR Why fit in when you were born to stand out? —DR. SEUSS (ATTRIBUTED)
Michelle Phan could be the next Estée Lauder.
For the millionaires, smart financial planning meant a comfortable life and the freedom to pursue new things.
“Your entire philosophy of money changes,” writes author Richard Frank in his book, Richistan
Isaac Newton’s first law of motion at work: objects in motion tend to stay in motion, unless acted on by external forces.
Financial planners say that this is why a surprisingly high percentage of the rapidly wealthy get depressed.
“When money is available in near-limitless quantities, the victim sinks into a kind of inertia.”
Life has stopped moving forward.
A meaningful percentage of them believe that their wealth causes more problems than it solves.
Neil Armstrong, the man who stepped out of Apollo 11 just ahead of Aldrin, spent his next few decades figuring out what to do with his life.
the question What do you do after walking on the moon? became a gigantic speed bump.
Not coincidentally, this is the same reason that only one-third of Americans are happy at their jobs.
When there’s no forward momentum in our careers, we get depressed,
Newton pointed out, an object at rest tends t...
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searching for patterns in what affects people’s “inner” work lives the most dramatically. The answer, it turned out, is simply progress. A sense of forward motion.
The Progress Principle, businesses need to help their workers experience lots of tiny wins.
breaking up big challenges into tiny ones also speeds up progress.)
helpful to know when motivatin...
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depressed successes simply have to start the Olympic rings over.
They don’t have to do something Bigger or Better to be happy. They just have to keep moving.
MOMENTUM ISN’T JUST A powerful ingredient of success. It’s also a powerful predictor of success.
Phan’s backlog of content allowed her to take the momentum caused by waves and superconnectors and capture it.
And by constantly feeding them with great new content, she transformed her video series into a career and a company.
This is how innovators like Sal Khan (who published 1,000 math lessons online before being discovered by Bill Gates, who thrust him into the spotlight and propelled him to build a groundbreaking digital school called Khan Academy),
None of them were overnight successes. But each of their backlogs became reservoirs,
Michelle Phan, on the other hand, spent years building up potential energy.
from blogger to YouTube star to makeup spokesperson to cosmetics designer to entrepreneur.
The 30-million-view Lady Gaga tutorial was not Phan’s first great video, but it was her inflection point.
“Success is like a lightning bolt,”
“It’ll strike you when you least expect it, and you just have to keep the momentum going.”
Momentum
“Design for Extreme Affordability,” or how to create products for people who live on less than a dollar a day.
NICUs kept premature babies nice and toasty. Sure, they kept the kids clean and sterile, too, and they kept track of heart rate and respiration and other things.
premature infant mortalities involved complications arising from simply being too cold.
(Premature babies are born with too little fat, which they need to stay warm while their bodies develop ...
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Embrace, which Chen describes as, “a sleeping bag for babies.” It’s a tight, insulated pouch with two compartments: one for the baby and one for a hot pad
SOMETIMES BIGGER IS NOT better. Sometimes more of a good thing is too much. Sometimes the smartest next step is a step back.
This teaches us something important about breakthrough success: simplification often makes the difference between good and amazing.
innovation.
the word used to mean “upheaval” or “transformation.” It comes from the Latin innovare, in meaning “into” and novus meaning “new”; the word innovate in Middle English meant to “renew” or “refresh.”
Innovation
Clayton M. Christensen furthered this concept in the mid-’90s when he coined the term “disruptive innovation.”
Disruptive innovation is when the introduction of a lower-cost product steals market share from existing players, like when e-mail usurped postal mail
key feature of disruptively innovative products is cost savings (either time or money).
