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Kindle Notes & Highlights
by
Shane Snow
Read between
September 25 - September 28, 2023
“It’s often easier to make something 10 times better than it is to make it 10 percent better.”
Incremental progress, he says, depends on working harder. More resources, more effort.
10x progress is built on bravery and creativity instead. Working smarter.
10x goals force you to come up wi...
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“I joke that this is a moon-shot factory,” Teller sa...
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“Our belief is that if you can get people to let go of their fear, and to be more intellectually open, intellectually honest, more dispassionate about being creative, trying new things...
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radically better solutions in honestly about the same amount of time, about the s...
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Elon Musk calls this “getting to first principles.”
First principles force us to let go of paradigms.
trying to reframe the problem . . . is really about bravery, about creativity.”
2009 behavioral psychologists Stephen M. Garcia and Avishalom Tor showed that merely knowing there are more competitors in a competition decreases our performance.
N-Effect. To prove it, Garcia and Tor had students take competitive tests,
students competing in smaller clusters scored higher.
presence of one or two serious rivals is incredibly motivating.
When the rivals number in the thousands, it’s a different type of game.
some people are completely able to block social...
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ones opting for the high-hanging purpose and not just low-hanging profits—would have been 400 percent more profitable than shares of an S&P index fund.
human nature makes us surprisingly willing to support big ideals and big swings.
more customers, more investors, and more word-of-mouth for the dreamers.
Just because you’re righteous doesn’t mean people will support you. You have to motivate them. You have to tell provocative stories.
King stood up against the backdrop of decades of freedom fighting and painted a picture that people could believe in.
“We need a movement,” Kosta says, to make 10x happen. “You need to get a critical mass of people who give a fuck.”
as Musk likes to say, “The first step is to establish that something is possible; then probability will occur.”
Like JFK, Musk believed that the fact that it was hard was why it was going to work.
“For my part,” he said, “I will never give up. And I mean never.”
Musk had turned the failure into feedback.
“He just simply doesn’t believe in failure,”
“If, on the other hand, you make something ten times better for a large number of people—you really produce huge amounts of new value—the money’s gonna come find you.
it would be hard not to make money if you’re really adding that much value.”
Grasshopper is a self-landing rocket, with PICA heat shields capable of hundreds of atmospheric reentries. It launches, does its thing, and then returns, gently lowering itself back on the landing pad.
People are generally willing to support other people’s small dreams with kind words.
we’re willing to invest lives and money into huge dreams.
The bigger the potential, the more people are wil...
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Big causes attract big believers, big investors, big capital, big-name advisers, and big talent.
To engage with masters and to leverage waves and platforms and superconnectors.
To swing and to simplify, to quickly turn failur...
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together we can achieve the implausible.
He had the ability; why did his age matter?
Greenberg mentored Edwards personally as a designer.
“One day I was in the library, and I found this book on Jackie Robinson,”
They brought Jackie up because of not just his physical abilities, but his mental strength.
“He learned more about people by observing than really talking to them.
learned more through observation.
I didn’t talk. I just observed,”
By age 30 he was sitting down with Michael Jordan to craft the NBA legend’s signature shoe.
“I just wanted to give them hope.”
I could have a bigger impact at this industry,” he said, “if I could design lives.”
fund and train the next generation of footwear artistes.
PENSOLE, “They start to position themselves as if they were a brand,”
‘People say it’s all about who you meet, but to me it’s about who you make part of your circle that really matters.’”
