Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History

by Joseph Telushkin

Most significantly, the Rebbe’s innate optimism and his focus on the use of optimistic language has changed me,

Similarly, because of the Rebbe, I have stopped using the word “deadline,” substituting instead “due date,” the first term—which is so widely used—connoting the end of life and the second, life’s beginning.

Rabbi Menachem Mendel Schneerson, the Seventh Lubavitcher Rebbe,4 was, inarguably, the most well known rabbi since Moses Maimonides (Rambam).

“If the Nazis searched out every Jew in hate, the Rebbe wished to search out every Jew in love.