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That’s why the best businesses aren’t profit-driven or even product-driven; they’re purpose-driven.
Amen.
That’s why the best entrepreneurs, the most successful ones, are those who saw something that was broken and had no choice but to fix it.
“Those are hard choices, but when you opt for the cause over the bottom line, people can see that,” Ogilvie says. “And then they believe in the company and the cause even more.”
“Most companies are full of ideas, but they don’t know how to go about finding out if those ideas work,” Ries says. “If you want to harvest all those ideas, allow employees to experiment more—so they can find out the answers to their questions themselves.”
Very insightful.
The more you give away, the stronger the bond you’ll create with your army of allies.
This idea that a brand will conform to a nice PowerPoint presentation with a strict brand architecture and messaging hierarchy is no longer the case. Your brand is part of conversations that are being had in the streets, on Twitter, and on Instagram.
People are often drawn to Buffer because of our openness, and, because we share many of our processes and motivations publicly, we’re able to attract and hire people who are a natural cultural fit.
The surprising thing, however, is that the default for most companies is to keep the most salient information for decision making a secret.
Ready is an emotional choice, the decision to put something into the world and say, “Here, I made this.”
