The relatively easy questions are the practical ones that are asked on a routine basis: How can we do this or that task a bit more efficiently? Where can we save a few dollars? But questions that address mission and purpose—the “why” of your business—are more challenging. Here are seven such questions. Tackle them early—but learn to live with them, too, because these are questions you should keep asking, again and again, as your business grows and matures.
