Design is expanding beyond what our eyes can see and beyond what our fingers can touch on a flat screen. The future of design is less and less about discrete objects and more and more about continuous experiences. In the same way that a successful restaurant isn’t just about the food but also about the décor, the layout, the service, the drinks, the crowd, and more, all blended together to create something memorable, a successful product is not just what it looks like or even what it can do, but what kind of experience it enables.
