As we scale, we continue to try to connect as personally as possible with everyone who shares their experiences with us. Their time, enthusiasm, and generosity need to be acknowledged and rewarded. We champion not only the most useful uses of Sugru but the most “Sugru” behaviors. We give prizes sometimes, but the most effective reward we’ve found is the most fundamental: as a community, we are collaborating toward a common goal, and that in itself, when it is recognized and reinforced through genuine conversation, is the most powerful reward.