You’ve developed a number of revolutionary products. How do you focus your energies at the beginning of a project? When thinking about products, I like to use a mountain-climbing analogy. The first step is to pick a peak. Don’t pick a peak because it’s easy. Pick a peak because you really want to go there; that way you’ll enjoy the process. The second thing is to pick a team you trust and that’s willing to learn with you. Because the way mountain climbing really works is that you can’t climb the entire route perfectly. You have to know that you are going to make mistakes, that you’ll have to
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