When you make the focus of your work what you can do for people instead of what they can do for you, you’re not only being a good person; you’re also building the loyalty of your small army. Like relationships, loyalty isn’t created in a single conversation or transaction. Instead, it’s built over time. One of the best ways you can establish loyalty is through a series of touchstones—small things you repeatedly do that create a positive impact in someone’s life. A few examples:
