What’s the most common mistake that people make when they’re developing a product? One mistake I see a lot is the eternal thinker, the perfectionist. This is the person that builds all the components without putting them together, because there’s perfection in component development. And they have this idea that if you only put things together right before launch, everything will go fine. Of course, that never happens. The second mistake I see is more of a character issue, which is being discouraged by failure. Where you do something three or four times, spend half a year in development, and
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