With openness, you attract loyalty. The benefits of transparency extend to your customers, users, readers, viewers, and future audience, too. When you start sharing the details of your business and decision processes, you make yourself more human. When you share failures as well as successes, people know that you’re doing everything you can to make customers happy. Doing this consistently over time develops incredible trust and loyalty. People know that you “have their back” and not only will they be much less likely to jump to a competitor; they will also become vocal supporters and friends,
...more
