KEY TAKEAWAYS – Building Your Product THE PROBLEM CONTAINS THE SOLUTION Don’t limit the shape of the solution too early in the product development process. Remove constraints, focus on the problem, and work from “first principles.” THINK SMALL Focus on making one great product that a small group of people truly want. Nail that first; then (and only then) think about expanding your offerings. FOCUS ON THE FIRST-TIMERS Hone your product by empathizing with the first-time user. Assume you have fifteen seconds or less to convince them it’s worth their time. GO EASY ON YOUR USER Try to use familiar
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