I was in a brainstorm about the future of the US economy recently, and it was all about the decline of the middle class. It reminded me of so many conversations that I have had with publishers. They ask, “How are we going to preserve our place in the ecosystem?” And I say, “Nobody cares about that. That’s the wrong question.” The right question is, “What does the world need? What do my customers need? What can I do?”
