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To make an impact with creativity, you must love what you do.
PURPOSE DRIVES IMPACT, IMPACT REWARDS PURPOSE
You get there by starting with people. What do people need, what do they care about, what are their passions and dreams, their desires and fears? Then, and only then, can you begin to understand how your product fits into the equation.
Nike started out selling athletic shoes but figured out early on that its real business was addressing active-lifestyle needs of all kinds.
The primary concern is usually with ‘making products,’ not ‘making experiments.’ But the way to make better products is by first getting better at experimentation.
