No one expects us to be right all the time. But when we’re wrong, they certainly expect us to own up to it. In that sense, being wrong is an opportunity—an opportunity to show what kind of person and leader we are. Consumers judge a service business not so much when it does things right (consumers expect that) but rather by how the business behaves in correcting a foul-up. It’s the same in the workplace. How well you own up to your mistakes makes a bigger impression than how you revel in your successes.