every successful project goes through seven phases: The first is assessing the situation; the second is isolating the problem; the third is formulating. But there are three more phases before you get to the seventh, implementation. Unfortunately, a lot of people don’t pay close attention to phases four, five, and six—the vital period when you approach your coworkers to secure the all-important political buy-in to your plans. In each phase you must target a different constituency. In phase 4, you woo up—to get your superiors to approve. In phase 5, you woo laterally—to get your peers to agree.
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