Until you get everyone who is affected by your behavior on your side and working to help you change, you haven’t really begun to get better. This is why the concept of feedforward is so important. Feedforward eliminates many of the obstacles that traditional feedback has created. It works because, while they don’t particularly like hearing criticism (i.e., negative feedback), successful people love getting ideas for the future. If changing a certain type of behavior is important to them, they will gobble up any ideas that are aimed at changing that behavior. And they will be grateful to anyone
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