If you press people to identify the motives behind their self-interest it usually boils down to four items: money, power, status, and popularity. These are the standard payoffs for success. It’s why we will claw and scratch for a raise (money), for a promotion (power), for a bigger title and office (status). It’s why so many of us have a burning need to be liked by everyone (popularity). The hot button is different for each person. And it changes over time, but it’s still guided by self-interest. My personal coaching clients have money, power, and status—and most are popular. Having achieved
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