“By e-mail,” he said. “It went to everyone in the company.” “Okay,” I said, “but my hunch is that the method of distribution is all you know about this. How many people actually opened the e-mail and read the memo?” “I don’t know,” he said. “Of those, how many do you think understood the memo?” “I have no idea,” he said. “Of those who understood it, how many believed it?” He shook his head. “Of this dwindling group of believers, how many remembered it?” Another sorry head shake.
