After all, who among us doesn’t enjoy giving helpful suggestions when asked? The key is when asked. Feedforward forces us to ask—and in doing so, we enlarge our universe of people with useful ideas. Asking, of course, gives the other person a license to answer. I cannot overestimate how valuable this license can be. I’m sure that all of us are surrounded by smart well-meaning friends who “understand” us better than we “understand” ourselves. I suspect they would love to help us; most people like to help others. But they hold back because they think it is rude or intrusive to try to help
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