Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

by Keith Ferrazzi

to change. Creativity allows you to take advantage of it. Today, where innovation has become more important than production, not moving forward means going backward. Early adaptors, trend spotters, knowledge brokers, change agents, and all those who know where their industry is heading and what next big ideas are coming down the pike have become the stars of the business world.

the Dalai Lama is sure not only to present his cause in a clear, simple-to-understand vision, but he also goes to great lengths to show how the cause relates to us all.

you should figure out how to spin your yarn in a fashion that (a) is simple to understand, and (b) everybody can relate to. Another way to think about this is to ask yourself, “How does my content help others answer who they are, where they are from, and where they are going?”

Good personal brands do three highly significant things for your network of contacts: They provide a credible, distinctive, and trustworthy identity. They project a compelling message. They attract more and more people to you and your cause, as you’ll stand out in an increasingly cluttered world. As a result, you will find it easier than ever to win new friends and have more of a say in what you do and where you work.

Shake things up! Find your value! Obsess on your image! Turn everything into an opportunity to build your brand.

Your message is always an offshoot of your mission and your content. After you’ve sat down and figured out who you want to be, and you’ve written goals in some version of ninety-day, one-year, and three-year increments, you can build a brand perception that supports all this.

world is your stage. Your message is your “play.” The character you portray is your brand. Look the part; live the part.