I’ve never met a journalist with a gatekeeper. Moreover, I’ve never had my calls go unreturned after leaving a message that said, “I’ve got the inside scoop on how the gaming industry is going to revolutionize marketing. I’ve appreciated your work for a long time now; I believe you are the right person to break this story.” I’ve been leaving those kinds of messages on reporters’ voice mail for years, and reporters are hugely appreciative. Most of the time, the story doesn’t even involve my company or me. I’m just building the credibility I’ll need when the day comes to make my own pitch.
