Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

by Keith Ferrazzi

These days we’re overwhelmed with so much information that our minds can prioritize only the most recent data. What does it take to break through the white noise of information overload? Becoming front and center in someone’s mental Rolodex is contingent on one invaluable little concept: repetition. • People you’re contacting to create a new relationship need to see or hear your name in at least three modes of communication—by, say, an e-mail, a phone call, and a face-to-face encounter—before there is substantive recognition. • Once you have gained some early recognition, you need to nurture a developing relationship with a phone call or e-mail at least once a month. • If you want to transform a contact into a friend, you need a minimum of two face-to-face meetings out of the office. • Maintaining a secondary relationship requires two to three pings a year. • Social media pings (status updates, retweets, comments, etc.) are terrific for ongoing relationship maintenance, especially for the fringe of your network, but they don’t replace the need for one-to-one pinging with the people in your highest-priority network, those people connected to your current goals.