People are desperate for authenticity. Everywhere you look today there’s someone lying about something, some organization glossing over the truth, some person not telling it like it is. There’s a scarcity of the authentic in our culture. “So many people are liars: they lie to themselves, they lie to their friends, they lie to their lovers, clients, customers, colleagues, that if you become the one in a thousand that is truly honest, then you will stand out,” writes Altucher. “And when you stand out you will find success. You will find money. You will find happiness. You will find health.”
